Why you should hire me?   Its the Right Choice!

And the simple answer is you should hire me because I have 23 years of experience in Real Estate and 7 years in the financing sector.  My ultimate goal is to make your transaction less stress as possible. I am an agent, a broker, a consultant and your negotiator.

As your consultant, I lead you through the process of clarifying your values because when your values are clear, your choices are easy.  I'll craft a specific strategic plan to make sure you get the highest price for your home on a timeline that works for your situation.  

As your negotiator, I treat your money like it's mine. I understand money is hard to make these days in our current economy  and it's my responsibility to recognize the likely underlying agendas, and motivations of individuals that are involved in your transaction. It's in your best interest to have a skilled, experienced, and focused negotiator, on your side, so you'll get the best price and terms for your home.

And lastly to oversee all the transactional details because every transaction has over 100 pieces of paper requiring upwards of 43 signatures and initials. Every 'i' must be dotted, and every 't' must be crossed. You can have confidence knowing I'm prepared to handle any turbulence we may experience.

Jonathan Cruz

Process Knowledge & Counsel  I'll give you a thorough understanding of the process of selling a home, and offer expert counsel every step of the way – from pricing strategy to closing coordination. Though I can't guarantee a "stress free" transaction, as everyone has their own threshold for stress, I can help minimize the hassles and stress you might experience without a professional, like me, on your side.

Comparative Market Analysis – I'll prepare an objective value analysis of your home and the surrounding marketplace to ensure you're maximizing the return on your investment. I look at current and emerging market trends, and probability of sale given current buying demand. I'll also provide price strategy counsel as part of my CMA – price is different from value because it's a marketing decision, whereas value is the amount a buyer will pay for a home. A good, honest education about how the market is performing in your neighborhood will help you sell your property faster, and for more money.

Property Preparation & Staging Advice – My preparation advice will help you add value to your home before your list it for sale. I'll also counsel you through the pre-listing period to ensure that you're maximizing value, focusing on buyer benefits, and putting yourself in a position to make the sale as easy as possible.

Exposure, Promotion and Positioning – My marketing plan will drive more real estate professionals and more potential buyers to your home by focusing on today's key real estate selling strategies: Internet marketing, social media platforms, agent exposure, print and broadcast advertising, and professional representation. I also offer ongoing market updates and comparisons with other homes in the area.

Buyer Qualification  – While your home is on the market, I get to know potential buyers and verify the "truths" they may have set forth before they view or offer to purchase your home. I communicate the benefits and value of your home to buyers and agents, build urgency, and compel them to act. When other agents show your home, my team counsels them on the benefits and value of your home relative to other homes in the marketplace. Through buyer qualification, we help make sure the sale actually closes and prevent pitfalls during the closing process.

Negotiating with Proven Market Experience – We negotiate the purchase agreement in your home sale to ensure that you are protected, and that it truly reflects the value of your home in the marketplace.

Organize Details of your Closing – We coordinate paperwork, inspections and closing of your home sale with inspectors, attorneys, lenders, agents, escrows, title companies, and the buyer. We also put you in touch with VIP services from other companies that you might find useful during the closing, such as movers, storage companies, and temporary rentals. After the closing, we follow up with communication to make sure you're satisfied, to inform you about any continued benefits your sale may have produced.


I help my clients to value their property through a thorough CMA, Comparative Market Analysis reports using current listing price data and past sold comparable property sales.


The Metro Atlanta real estate market is made up of diverse and interesting communities and neighborhoods.


Local and non local interaction and engaging with people of at networking events, sharing knowledge , skills, current business and strengthing business relationships.


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